Getty Images and Perplexity have today announced a global multi-year licensing agreement covering the display of images from Getty Images across Perplexity’s AI-powered search and discovery tools.
Integrated deeply into the content creation and display workflows, and leveraging Getty Images’ API technology, this agreement provides Perplexity with access to high-quality and differentiated creative and editorial imagery, creating a richer visual experience. In addition,
Perplexity will be making improvements to how it displays imagery, including image credit with a link to the source, to better educate users on how to use licensed imagery legally.
Quality and accuracy
“We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products,” said Nick Unsworth, Vice President Strategic Development at Getty Images. “Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience.
This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors’ work and Getty Images’ high-quality creative and editorial content will enhance Perplexity’s platform.”
“Attribution and accuracy are fundamental to how people should understand the world in an age of AI,” said Jessica Chan, Head of Content and Publisher Partnerships at Perplexity. “Getty Images shares our belief that the future of AI-powered discovery requires respecting the creators behind the content. Together, we’re helping people discover answers through powerful visual storytelling while ensuring they always know where that content comes from and who created it.”
