Marketers use ‘reversible’ words to shake sceptic confidence in brand claims

Marketing messages become significantly more persuasive when they utilise specific “reversible” words…

Loneliness drives binge-watching addiction as viewers seek escape

New research indicates that people suffering from loneliness are significantly more likely…

Hashtags can stop genocide: Study finds social media is potent weapon for peace

It is often blamed for fueling hate and spreading lies, but social…

News writers refuse to give AI a ‘pulse’ by rejecting human language

Despite fears that the media is overhyping artificial intelligence, a new study…

Brands urged to monitor Bluesky and Mastodon for ‘unfiltered’ consumer truth

Companies seeking honest feedback on their products should look beyond Facebook and…

Teens lose over an hour of school day to social media scrolling

US teenagers are spending more than an hour of every school day…

AI detects ‘invisible’ unemployment spikes two weeks before officials

A new artificial intelligence system has demonstrated the ability to predict labour…

US politicians inhabit ‘parallel universes’ on X after mass shootings

Democratic congressmembers are more than three times as likely to post on…

Social media ‘cocktail’ helps surgeons solve cases in three hours

A global social media community is helping neurosurgeons diagnose complex pathologies and…

Bot armies cost pennies in US and UK as election interference drives up prices

Building a bot army to target audiences in the US or UK…