A groundbreaking study using high-tech 3D modelling has challenged a fundamental assumption of traditional project management: that massive-scale endeavours require centralised, hierarchical control to succeed.
New research into the iconic stone statues of Rapa Nui, or Easter Island, reveals that the monolithic moai were created by numerous independent workgroups operating without a central authority, rather than a single unified workforce under top-down management.
The findings, published in the scientific journal PLOS One, overturn long-held beliefs that complex monumental construction on this scale inherently demands hierarchical organisation.
Researchers led by Carl Philipp Lipo of Binghamton University used unmanned aerial vehicles (UAVs) to capture over 11,000 images of the primary statue quarry, Rano Raraku. Using Structure-from-Motion (SfM) photogrammetry, this data was used to create the first comprehensive, high-resolution “digital twin” of the entire 16.46-hectare quarry site, documenting hundreds of statues at various stages of completion.

Detailed analysis of the 3D model identified 30 distinct, spatially defined centres of quarrying activity. Rather than showing a single, standardised industrial process flowing through the quarry, the data revealed discrete production zones featuring significant variability in statue size, shape and carving techniques.
Evidence of transport routes indicates that finished statues were moved out of the quarry in many different directions, independently of each other, rather than along a single central artery.
These patterns suggest that the production of the monuments mirrored what archaeologists already know about the broader structure of Rapa Nui society starting in the 13th century. Evidence indicates the population consisted of small, independent family or community groups, rather than a politically unified entity under a supreme chiefdom.
The researchers also addressed a key question regarding the visual consistency of the monuments: if there was no central management dictating standards, why do the famous statues appear stylistically similar across the island?
The study proposes that these similarities reflect a model based on the “cultural sharing of information” between autonomous teams operating in parallel, rather than coordinated management or shared workforces. The sheer quantity of statues is therefore likely the result of multiple independent groups working simultaneously over several centuries, rather than a single, massive, organised effort.
“Much of the so-called ‘mystery’ of Rapa Nui comes from the lack of openly available, detailed evidence that would allow researchers to evaluate hypotheses and construct explanations,” the authors stated.
The findings provide a significant historical precedent for the effectiveness of decentralised, autonomous team structures in achieving complex, large-scale goals without traditional command-and-control hierarchies.