OpenAI has launched Instant Checkout for ChatGPT, allowing users to buy products directly within the chat interface without leaving the conversation.
US ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon. Today, Instant Checkout supports single-item purchases, with multi-item carts and expanded merchants and regions to follow.
The feature is powered by the Agentic Commerce Protocol, which OpenAI co-developed with Stripe and leading merchant partners. OpenAI is open-sourcing the technology so that more merchants and developers can begin building their integrations.
When someone asks a shopping question, ChatGPT shows the most relevant products from across the web. Product results are organic and unsponsored, ranked purely on relevance to the user. If a product supports Instant Checkout, users can tap “Buy,” confirm their order, shipping, and payment details, and complete the purchase without leaving the chat.
Orders, payments, and fulfilment are handled by the merchant using their existing systems. ChatGPT acts as the user’s AI agent, securely passing information between user and merchant. Merchants pay a small fee on completed purchases, but the service is free for users, does not affect their prices, and does not influence ChatGPT’s product results.
“Stripe is building the economic infrastructure for AI. That means re-architecting today’s commerce systems and creating new AI-powered experiences for billions of people. We’re proud to power Instant Checkout in ChatGPT and co-develop the Agentic Commerce Protocol to help businesses and AI platforms build the future of commerce,” said Will Gaybrick, President, Technology and Business, Stripe.
The Agentic Commerce Protocol is designed to work across platforms, payment processors, and business types, integrate quickly without changing backend systems, and keep merchants in control of the customer relationship. More than 700 million people turn to ChatGPT each week for help with everyday tasks.
