OpenAI is preparing to launch a standalone app for its video generation AI model Sora 2 that closely resembles TikTok, except all of the content is AI-generated.
The app, which features a vertical video feed with swipe-to-scroll navigation, includes a For You-style page powered by a recommendation algorithm, reports WIRED. On the right side of the feed, a menu bar gives users the option to like, comment, or remix a video.
Users can create videoclips up to 10 seconds long using OpenAI’s next-generation video model, according to documents viewed by WIRED. There is no option to upload photos or videos from a user’s camera roll or other apps.
The Sora 2 App has an identity verification feature that allows users to confirm their likeness. If a user has verified their identity, they can use their likeness in videos. Other users can also tag them and use their likeness in clips. Users will get a notification whenever their likeness is used, even if the clip remains in draft form and is never posted.
OpenAI launched the app internally last week and has received overwhelmingly positive feedback from employees, according to documents viewed by WIRED. Employees have been using the tool so frequently that some managers have joked it could become a drain on productivity. OpenAI declined to comment.
OpenAI’s Sora 2 app will compete with new AI video offerings from tech giants like Meta and Google. Last week, Meta introduced a new feed in its Meta AI app called Vibes, which is dedicated exclusively to creating and sharing short AI-generated videos. Earlier this month, Google announced that it was integrating a custom version of its latest video generation model, Veo 3, into YouTube.
The Sora 2 app often refuses to generate videos due to copyright safeguards and other filters. OpenAI is currently fighting a series of lawsuits over alleged copyright infringements, including a high-profile case brought by The New York Times.
